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Hook Relay

Clipping & channel content for creators

KEEP THE
GOOD PART.

You make the long-form.
We find the moments worth making short.

See how we make the cut Talk about your channel

Original image study. No client footage.

Thoughtful selection. Purposeful pacing. Your voice, kept intact.

From your footage to your channel

The craft is in the choice

Less footage.
Just as much you.

A good clip is a complete idea. We work with creators to turn longer videos, conversations and existing archives into short-form content that still sounds like them.

Find the opening. Keep the context. Shape the pace, crop and captions for the channel it is going to.

The cut room / an interactive editorial study

THE STORY IS THERE.
MAKE THE CUT.

Follow one image from source to short. Scrub the timeline, choose the opening, the frame and the captions — and watch each decision change the edit.

COASTLINE / still-image study Illustrative · no client footage
One original image.
The full context comes first.
00:00 / 00:16
  1. 00:00:00:00V1Source: the whole 16:9 still
  2. 00:00:04:00T1Opening: a feeling — “Take the long way.”
  3. 00:00:08:00V1Reframe to 9:16 on the surfer
  4. 00:00:10:06CCSafe-area check: “A little further.”
  5. 00:00:12:00T1Finished short: the opening title returns
  6. 00:00:13:24CC“A little further.”
  7. 00:00:14:27CC“A little quieter.”

Stage 1 of 4: Source

01 / Source

Start with the whole picture.

Before choosing a moment, understand its context. In a real project, we review your authorised footage and the idea it needs to carry.

For a creator’s edit, we ask
  • What is the complete idea?
  • What context must stay?
  • Who is this moment for?

For this demonstration: one original coastline image.

Motion is off. Every stage and editing choice is available using the buttons and timeline.

Illustrative edit · no upload or publishing
What a brief can ask for

ONE IDEA.
THE RIGHT FRAME.

Every project is scoped to the channels you actually use. These are the kinds of edits a brief can ask for — not a package list.

  • Vertical shorts

    Full-height edits for vertical feeds, with the subject and the words kept inside the safe area.

    • Short-form feeds
    • Stories

  • Square cuts

    A balanced frame for feeds and carousels that need a little more of the world around the subject.

    • Feed posts
    • Carousels

  • Landscape cut-downs

    Shorter versions of long-form moments for channels and pages that still play wide.

    • Video channels
    • Your website
  • 01

    Openings

    Alternative first seconds for the same idea, so you can choose the reason to stay.

  • 02

    Captions & titles

    Readable, on-voice words, placed for the format and checked against what was actually said.

  • 03

    Series from an archive

    A planned sequence from material you already own, instead of disconnected excerpts.

Quantities, revision rounds and turnaround are proposed per project and agreed in writing. There is no published rate card.

Behind every finished clip

A GOOD EDIT.
A CLEAR HANDOFF.

From source to short, you know what is being made and who has the final say.

Explore the campaign approach
  1. Authorised material

    Bring the source.

    Your footage, your audience, your brief. We agree the rights, formats, scope and timing before editing begins.

  2. Selection & edit

    Find the keepers.

    We look for complete ideas, select openings and shape each clip around the context that makes it worth watching.

  3. Review & refine

    Make it yours.

    Review the pacing, crop, captions and sound. The edit should feel like your channel, with claims and context checked.

  4. Approved delivery

    Ready for your channel.

    Receive the agreed versions and delivery plan. Publishing responsibilities and approvals stay explicit.

The important part stays with you

Your voice.
Your channel.
Your final say.

We work from footage you own, license or expressly authorise. Campaign scope, deliverables and release responsibilities are agreed before work begins.

The interactive study uses one original image; it does not upload footage, connect accounts or publish content. Reach and results are never guaranteed.

Privacy Workflow support
Straight answers

BEFORE YOU
SEND THE BRIEF.

Whose footage do you work with?

Footage you own, license or are expressly authorised to use. Rights, likenesses and music are confirmed before editing begins; anything uncertain stays out of the cut.

Which platforms do you cut for?

The channels you name in your brief, in the formats they need. This website does not connect to or post from any account. Who publishes, where and when is agreed in writing for each project.

Do you need my passwords or account access?

No. Never send a password, access token or recovery code. Finished files and a delivery plan are handed over; publishing responsibilities stay explicit.

What does it cost, and how quickly can you deliver?

There is no published rate card. Scope, number of edits, revision rounds and timing are proposed after the first conversation and agreed in writing before work begins.

Will this grow my channel?

Nobody can promise reach, views or followers, and we do not. What we can promise is a considered edit that sounds like you and is checked with you before release.

Is the coastline study client work?

No. It is one original still image with an authored camera move and captions written for the demonstration. It is not recorded footage, a creator’s words or a completed campaign.